What should a life insurance agent post on social media? 30 ideas.

When I was an agent, I knew I should be posting. I just didn’t know what. Every idea felt either boring or salesy. Here’s the list I wish someone had handed me. Use the 1-1-1 rhythm: one relatable story, one education post and one personal post each week.

10 relatable life-moment ideas

1. “You just had a baby. Here’s the question nobody asks at the baby shower.”
2. New homeowner? What happens to the mortgage if something happens to you.
3. Just got married: the money talk couples skip.
4. Your kid started college. Who covers the loans if you can’t?
5. You started your own business. Your family’s safety net just changed.
6. Turning 40 and the price of waiting.
7. The cookout conversation: when your cousin asks “do I even need this?”
8. Single parent? The plan when it’s just you.
9. Grandparents raising grandkids and what they worry about.
10. Divorce changes your beneficiary list. Did you update it?

10 plain-English education ideas

1. Term vs whole life in 30 seconds.
2. Coverage through work: what happens when you leave the job?
3. What is final expense insurance, really?
4. How much life insurance do you need? A simple rule of thumb.
5. What a beneficiary is and why yours might be wrong.
6. What “living benefits” means in plain English.
7. Why your rate depends on your age and health today.
8. What happens at a life insurance medical exam.
9. Myth: “I’m young, I don’t need it.”
10. Mortgage protection vs regular term life.

10 personal brand ideas

1. Why I became an agent.
2. The family I helped that I still think about (no names, with permission).
3. A day in my life as an agent.
4. My biggest mistake as a new agent.
5. What I do when a client calls with bad news.
6. How I explain insurance to my own family.
7. Three questions I ask every new client.
8. Behind the scenes of my week.
9. What I wish people knew before they call me.
10. A thank-you post for the people who refer me.

Before you post, run every idea past your carrier and agency rules, and read our compliance guide. Need hooks for these? Grab 30 video hooks for life insurance agents.

Quick answers

How often should a life insurance agent post?

Aim for 3 short videos a week. Consistency beats volume, so pick a pace you can keep for 90 days.

How long should a life insurance video be?

30 to 60 seconds for Instagram Reels, TikTok and Facebook. Hook in the first 2 seconds, one point, one next step.

Should agents post about prices?

Be careful. Specific premiums can mislead because rates depend on age and health. Talk about how pricing works instead, and follow your carrier’s rules.