30 video hooks for life insurance agents.

I spent 20+ years as a DJ. If the first few seconds of a song don’t hit, the dance floor empties. Your video works the same way. Here are 30 hooks you can use today. Swap in your own details.

Question hooks

1. “What happens to your mortgage if you’re gone tomorrow?”
2. “Do you know who your beneficiary is right now?”
3. “Is the life insurance from your job actually enough?”
4. “Why do young people pay less for the same coverage?”
5. “What would your family do with your paycheck gone?”
6. “Did you update your policy after the divorce?”
7. “How much life insurance do you really need?”
8. “What happens to your work coverage if you get laid off?”
9. “Who pays for the funeral?”
10. “Would your kids be okay?”

Story hooks

1. “A client called me crying last week. Here’s why.”
2. “My cousin told everyone I sell car insurance. I don’t.”
3. “The worst advice I ever heard about life insurance came from a cookout.”
4. “I almost quit this job. Then this family called.”
5. “Nobody at the baby shower asked this question.”
6. “She thought she was covered. She wasn’t.”
7. “My first year as an agent, I made this mistake.”
8. “This is why I won’t sell you the most expensive policy.”
9. “A 28-year-old asked me the smartest question this week.”
10. “Here’s what I tell my own family.”

Myth-buster hooks

1. “Stop saying life insurance is too expensive.”
2. “You’re not too young for this.”
3. “Life insurance isn’t just for when you die.”
4. “Your job’s policy probably isn’t enough.”
5. “Final expense isn’t only for seniors.”
6. “The medical exam isn’t as scary as you think.”
7. “No, you don’t need a million-dollar policy.”
8. “Waiting a year can cost you more than you think.”
9. “Term life isn’t a scam. Neither is whole life.”
10. “Insurance agents aren’t all the same.”

Want ideas to pair these with? See 30 things life insurance agents should post.

Quick answers

How long should a hook be?

Under 3 seconds when spoken, about 5 to 10 words. Put it on screen as text too, since many people watch with the sound off.

Can agents use “fear” hooks?

Be careful. Hooks that scare people or exaggerate can break insurance advertising rules. Keep it honest and run it past your carrier or agency if you’re unsure.